With most mobile phone users looking at their phones >100 times a day, and consumers still preferring to (or being more likely to) make purchase decisions while at brick and mortar stores, Vectuary is proving a solution to funnel potential customers to physical stores where conversion rates are higher (compared to online), thereby generating incremental traffic for physical stores. To do this, Vectaury offers a geo-location based programmatic advertising platform for retailers and brands that have physical stores (advertisers) enabling them to better target their customers. Vectaury’s data-centric geo-fencing tool allows advertisers to interact throughout their customers’ journeys (>25 million profiles), optimising the context of communication for maximum efficacy.
In doing so, Vectaury also offers the ability to attribute the relative return on advertising investments more accurately than many alternate customer targeting solutions. Vectaury provides a Demand Side Platform (DSP) integrated with its own Data Management Platform (DMP) in addition to a Trading Desk for Advertisers to plan, design and manage ad campaigns.