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Jolt Capital leads a US$12.5 million investment in Eyeota, a global leader in audience data with over 3.5 billion unique profiles in Europe, Asia-Pacific and the Americas

Paris, 18 January 2018 – Jolt Capital SAS, an independent private equity firm, regulated by the Autorité des Marchés Financiers (AMF), has announced the investment of US$9 million in Eyeota as part of a US$12.5 million financing round.

Headquartered in Singapore and present in New York, Tokyo, Sydney, Melbourne, London and Berlin, Eyeota is a global leader in audience data.  With over 3.5 billion unique profiles in Europe, Asia-Pacific and the Americas, the company is the largest global audience data aggregator and marketplace. Eyeota’s marketplace is integrated with hundreds of the leading marketing and media execution platforms. It provides advertisers and marketers with the data they need to reach the right online audiences whilst also enabling publishers and offline data suppliers to monetize their audiences more widely.

This investment reinforces Jolt Capital’s technology centric positioning, which is based on a solid experience in identifying and investing in leading-edge companies on the verge of a fast growth.

Laurent Samama, Partner of Jolt Capital commented, “As a global and innovative leader in audience data, Eyeota has achieved an impressive growth trajectory and demonstrated a strong capacity to partner with all key players of its ecosystem. The company has a very skilled and world class team, as well as a proven technology which we will help developing further”.

Kevin Tan, CEO of Eyeota, said: “The advertising and marketing disciplines are driving a significant expansion in how data is applied from traditional targeting to custom segmentation, creative personalization, A/B testing and AI. This new round of funding allows us to enrich our audience and supply solutions as well as provide us the opportunity to scale our operations with new data, new products, and to strengthen our presence across each region through strategic hires and new partnerships. We welcome Jolt Capital’s technology expertise which has been a strong differentiator during the fundraising.”

  • About Jolt Capital

Jolt Capital SAS is an independent Private Equity firm investing in fast growing, profitable, globally-oriented technology companies of European origin, with revenues between €10m and €100m. Jolt Capital has invested in and catalysed various champion technology companies, including Heptagon (now part of SIX:AMS), Inside Secure (EUR:INSD), Fogale Nanotech, Alpha Mos (EUR:ALM), Blackwood Seven and Skill&You. Jolt Capital is currently managing an excess of €150m. The firm is authorized and regulated by the AMF. For more information, consult the website www.jolt-capital.com.

  • About Eyeota

With more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, Eyeota is the global leader in audience data. Eyeota’s data empowers marketers, advertisers and agencies to deliver targeted campaigns and engage with the right audiences, while enabling publishers and data suppliers to monetize their audiences more widely. Certified by numerous data privacy associations around the world, including the NAI, IAB and EDAA, Eyeota ensures its data is trusted and accredited for the highest quality and security. The company was founded in 2010 and has offices in Berlin, London, Melbourne, New York, Singapore, Sydney and Tokyo. For more information, visit www.eyeota.com.


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