Blackwood Seven is the leading data analytics SaaS firm using Artificial Intelligence to optimise media planning
Paris, 15th September 2016 – Jolt Capital SAS, a fully independent and growing Private Equity firm authorized and regulated by the AMF (Autorité des Marchés Financiers), has lead the recent €13.5m investment round into Blackwood Seven, in order to support and accelerate its growth, particularly in the USA. This fundraising was also participated to by existing investors; Sunstone Capital, Conor Venture Partners & The Danish Growth Fund.
Blackwood Seven has developed the world’s first automated media allocation platform that allows advertisers to plan and execute campaigns across all media groups – both online and offline – on the basis of continually updated performance data. The company’s ground-breaking SaaS offering similarly enables performance visibility and investment transparency, thus empowering advertisers rather than agencies. Blackwood Seven has a team of 175 employees spread across Munich, Copenhagen, Los Angeles, New York and Barcelona, and serves top-tier clients such as; Vodafone, Volkswagen, Groupon, Dollar Shave Club and more.
On Jolt Capital’s investment into Blackwood Seven, Carl Erik Kjaersgaard, Chief Executive and Co-Founder of Blackwood Seven, commented; “Across Europe and the US we continually find marketers that share our vision of removing the human bias that pervades media buying, and instead look to use advanced analytics & data to deliver measurable results. In order to meet this multiplying demand by scaling the company, it’s crucial to have investors that comprehend the technology, the opportunities and the hurdles. Throughout our discussions, Jolt Capital’s acumen across our domain was more than impressive, and we’re delighted to have them as leading investors in this growth financing round.”
Regarding Jolt’s investment, Jean Schmitt, Managing Partner and Founder of Jolt Capital added, “Blackwood Seven is a genuine disruptor in its space, and is using extremely sophisticated technology and modelling to optimise advertising like never before. By generating compelling Returns on Investments (ROIs), Blackwood Seven is building real momentum and reinforcing itself with its SaaS clientele, thanks to its unrivalled ability to allocate optimally advertising budgets online and offline, beating all previous benchmarks.”
About Jolt Capital
Jolt Capital is an independent Private Equity firm investing in fast-growing lower mid-market technology companies originating in Europe, typically with revenues between €10million and €100million. Since 2011, Jolt Capital has invested in and driven value- creation in a number of leading technology companies such as; Heptagon, Inside Secure and Fogale Nanotech. The firm is authorized and regulated by the AMF.